Sony Ericsson goose wacky
Sony Ericsson launches, in partnership with the agency and NRJ Mobile Uzful, the first experience of social gaming destination for fans of the page Sony Ericsson. The brand gives appointment to his fans since August 8 for a period of 30 days for a trip to “The crazy world of Sony Ericsson.” Walking through the virtual set composed of mini-games, quizzes or boxes “lottery”, fans of the Facebook page Sony Ericsson France have the opportunity to test their knowledge in a fun way and try to win Xperia smartphones by answering several questions connection with the worlds of Sony Ericsson (multimedia, design and Android) and NRJ Mobile.

Addicts Sony Ericsson Xperia smartphones and can earn points with their correct answers and challenge their friends on Facebook to win the jackpot, a Buggy. Each day, fans can also win an Xperia smartphone range. “We have a community of 60,000 French fans who have a strong attachment to Sony Ericsson. They also demonstrate every day their sympathy for the brand through numerous comments posted on our page. Our goal, along with the agency Uzful, is to go deeper into the animation of this community. After an original competition which allowed us to find the name of one of our latest Xperia smartphones, Kyno, this unique social gaming operation in France, strengthens ties with our fans.