blackberry playbook 1After Motorola, Toshiba, Viewsonic or HP is now the turn of the Canadian manufacturer Research In Motion (RIM) announced a decline in the price of its touch pad, the PlayBook. The announcement was made ​​by the manufacturer’s co-CEO Jim Balsillie, who points out that this rate adjustment will aim to boost the sales figures of the unique model of RIM’s touch pad. This decline in prices is therefore a critical time for RIM, whose sales are plummeting.

Admittedly, the situation is rather critical current for the Canadian Research In Motion. After more than disappointing financial results for the second quarter, results that had a disastrous effect on its rating on the stock market, RIM is now faced with a lack of customer interest to touch his slate, the PlayBook. Indeed, clients prefer to turn to other products of same kind on the market, products are mostly cheaper but also more savvy side technology. To attract new consumers, RIM decides to use a clear strategy: to reduce the price of the PlayBook. By doing this, the manufacturer hopes to create a big hype about it, a bit like HP with the TouchPad.

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The PlayBook RIM is now sold to 249 dollars for the 16GB version, $ 349 for 32 GB and $ 399 for the 64 GB Note that these rates are currently restricted to employees of RIM.